I’m not surprised if you’re looking at the length of this post and thinking something like, “Oh, great.” to yourself. Here’s the general idea: I’m launching a new blog called Another New World today. If you’d like more of the backstory, please read on. Otherwise, feel free to just check out the new site.
I realize that I’ve been in another one of my blog posting slumps lately. It’s not intentional; I’ve just been trying to figure out which direction I want to pursue now. Over the last few months it’s become clear to me that my next project shouldn’t be a new service, community site , or anything like that; it has to be a place where I can express everything that’s taking up space in my brain.
The problem(s) with Web development
I was doing Web development before I was even connected to the Internet in 1996. I’ve been doing it as my primary occupation for just about five years. The problem with Web development is that it takes quite a bit of time to finish the process that starts with an idea and ends with a new site. There’s brainstorming, design, development, testing, and marketing. To be completely honest, I just don’t have the time, people can be elevating your payroll management.
Even if you discount the time factor, there’s something even more dangerous: Application-ADD. I’m as guilty of this condition as any developer. The forgotten part of the development cycle is the maintenance it takes to sustain and grow a site. By the time you’ve gotten to that point, you often have a new “next big thing” idea. In fact, I’ve had somewhere in the neighborhood of 500 “next big thing” ideas since I started doing Web development. I’ve completed about five of them, but I haven’t followed through. I’m just starting to understand the merits of realizing that they just won’t all be done. (It reduces my stress level quite a bit.)
But wait! I do Web development as a full-time job. When doing Web development in a client-based setting, your time is spent fulfilling the wishes of other people; often those wishes don’t align well with what you think would be best or most effective for them. Application-based development is a bit different. As one of three developers responsible for Hula, our e-commerce product, I had a fairly large amount of input into the features and overall decision-making process for the product.
And finally, there’s burnout. After forty (or more) hours of doing development a week, I often don’t feel up to the task of sitting down and wrangling PHP for 10, 20, or 40 more. I think Google’s 20-percent time rule is one of the biggest business innovations in decades, and it obviously has very rewarding benefits (see Gmail, Google News, Orkut, and others for example). Unfortunately, not all businesses have the ability to incorporate a similar program.
Passion
I read a lot about passion. It seems to be a underlying theme of the current tech boom (and our generation as a whole).
Web development isn’t my passion. I don’t wake up with a “Eureka!” moment in the middle of the night wondering if a certain CSS or PHP trick would solve a nagging problem. My passion is helping people understand what technology enables us to do, and it’s inspiring people to move forward into a new and better world. We have the ability to do so much. The difficult part is moving there.
A lot of people tell me that I’m a quiet person. That’s true, to a point: I enjoy listening to others and thinking a lot more than I enjoy talking. If we’re talking about something I’m passionate about, though, you’ll have a very difficult time getting me to shut up. When I’m passionate about something, I’m anything but quiet.
Something new for me
It would seem, then, that I should talk about topics that interest me more often. How do I combine these all into a single focus?
I found the answer in other blogs. I’ve read Boing Boing for as long as any other blog. Recently I’ve been a somewhat religious reader of John Gruber’s Daring Fireball. The answer was another blog. Writing reduces the time from idea to product, and it’s also a purer way of expressing my thoughts. I really just love writing in general (as evidenced by this post).
Tonight I’m launching Another New World, a blog about how we’ve reached today and what we need to think about before we can reach tomorrow. It will be a combination of essays and links to related information, and it will be the closest representation to date of what takes up space in the ever-changing landscape of my mind.
I invite you to check it out and, as always, tell me what you think.
